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Pen Perfection: Flair Pens Rewrite The Narrative

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Flair Writing A Flair For Writing A Success Story

Our good ol’ Flair Pen folks have made a pensational IPO proposal that opened on 22 November 2023 and closed on 24 November 2023. Flair Writing Industries Limited filed papers with the Securities and Exchange Board of India (SEBI) to raise a staggering ₹745 crore, which was listed on the 1st of December 2023.

The name will take you back to childhood and youth in a click! Feeling all grown up after just two months of summer vacations when you graduated from pencils to pens.

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Do You Still Play Jolly?

The days of ‘jolly’ on our palms, points for missing, and the loser giving the winner a goodie or getting a friendly whack!

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Sword Fight

When the pen became the sword in a pen fight! 

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Teen Games

FLAMES as a teenager, anyone? How many of you really ‘M’arried or made an ‘E’nemy of the person you were crushing on?

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Last-minute Studying

Sure, there were also classroom notes, late-night studies, projects, or receiving a pen set as a gift in elocution or extempore competition, and everything else in between.

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We’re not tearing up; you are tearing up at the fond memories! Whether or not you had a flair for writing and scoring a 9/10 in the essay on the ‘Autobiography of a Pen,’ here’s the story of the writing instrument giant that shaped our wonder years of doodling through lectures or playing Tic Tac Toe. 


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Meet Flair

Circa 1976, Khubilal Jugraj Rathod ushered in the Flair Writing Industries after manufacturing 1,000 metal pens daily, selling at ₹1 to ₹1.50 in the Mumbai wholesale market, Delhi’s Sadar Bazar, Chennai, and Bengaluru at his cousin’s pen factory. 

Providing pens to companies that branded metal pens with their own names paved the way for the brand Flair with new packaging and models. 


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Ballpoint Was “In”

Market expansion brought in the trusty plastic pens in 1990


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Pierre Cardin

KJ Rathod’s passion for designing pens led to the introduction of Pierre Cardin, synonymous with fashion and new models. Flair would later buy the brand in 2014. 


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Flair Sunny

Flair Sunny, named after the Little Master Sunil Gavaskar, came in as a tribute to his fours in cricket with the first ever four-coloured (blue, black, red, and green) pen. 


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Here Comes The Bestseller

This one’s for the ‘scholar’ classmates who furiously fill out supplements in exams (you know who you are!). Write up to 10,000 meters (10 kilometers).

Thanks to the special ink and tip, it comes with a meter to tell you when to change the refill. The longest-writing pen in the world has been a bestseller and is exported to Europe and Russia.


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Crafting Success

Flair has scripted its success from manufacturing 1,000 pieces to 70 lacs daily, with eyes on 1 crore daily. Angular pens for left-handers, the gamechanger retractable Ezee-Click, Hauser XO, the stylish and experimental Woody, a designer pen in ₹10 with YOLO, take your pick and scribble away. 

Flair Pens offers 727 different products as of June 30, 2023, selling 344.32 million pens in Q1FY24 and 65.11 million units sold globally.  

Here’s to writing countless stories, the nostalgic relic of cherished moments forever etched in our shared memories!

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I’m Archana R. Chettiar, an experienced content creator with
an affinity for writing on personal finance and other financial content. I
love to write on equity investing, retirement, managing money, and more.

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